Three Reasons Why Twitter Will Be Sold Soon
- Fact #1: According to Technology Review, Twitter had 100,000 users at the end of March. More important, the community is doubling in size every three weeks. That kind of hockey stick growth is the stuff of legends. We’re talking ICQ and YouTube territory. They’re not going to sit on the shelf for long.
- Fact #2: Twitter doesn’t monetize its audience right now, but it’s working on it. However, there’s an important thought to consider. Many of the the most active people on Twitter are serious influencers. Further, a lot of them voluntarily receive messages via IM or, even better, on their mobile phones. That’s every marketer’s dream. If Obvious Corp, Twitter’s parent company, can come up with a way to let the community opt into relevant mobile messages, it will be a cash cow. You can get a taste of this by checking out Woot on Twitter. Some 1700 people already opt-in to receiving deal notices via these channels.
- Fact #3: Twitter is a cheap acquisition target right now. Yes, some question its staying power, but my gut is that the site will stick. Once Obvious Corp starts to monetize the community, the cost will go up. Now is the time to get in. Wait around and the price tag will go up.
Quite an intriguing idea, and he does have some very logical points. The sheer size of growth is really what got me to say “wow” when I read this. I knew Twitter was blowing up right now, but doubling every three weeks is pretty ridiculous. I also agree with this writer, I believe that Twitter is here to stay. The “talking heads” seem to have this thing out for any new company that has a popular product. These are the same people who said Digg would flop, and I think we all know how accurate that prediction turned out to be. You already know I am on Twitter, and loving it, but I thought I’d throw out my link one more time.
Wandering the Interwebs 