Microsoft ‘Gatineau’ sneak peek
One of the reasons we wanted to wait for our own announcement around the beta functionality is because we wanted to explain where we get our demographic data from. Beta 1 will include the ability to segment data by both age and gender buckets, so you can get more of an idea of what kind of visitors you have. Questions are already being asked on Dave’s blog about where we get this data from; the answer is that we do get this information from users’ Live ID (formerly known as Microsoft Passport) profiles, but I would stress that we get this information anonymously, and there is no use of PII (Personally Identifiable Information, such as name or e-mail address) in the product.
Sounds quite interesting, and I definitely hope to get into the private beta. Honestly, I don’t know how a stats program is really going to impress me, but I could always be proven wrong. Some leaked screenshots below
Wandering the Interwebs 