On Cisco’s iPhone Trademark

On Cisco’s iPhone Trademark

If the tables were turned, do you think Apple would allow someone to blatantly infringe on their rights? How would Apple react if someone launched a product called iPod but claimed it was ok to use the name because it used a different video format? Would that be ok? We know the answer – Apple is a very aggressive enforcer of their trademark rights. And that needs to be a two-way street.  This lawsuit is about Cisco’s obligation to protect its trademark in the face of a willful violation. Our goal was collaboration. The action we have taken today is about not using people’s property without permission.

This is precisely what I have been saying since the announcement. Apple would throw a fit if some other company came out with an iPod that only was an FM tuner (for example). A name is a name, and a name is trademarked and Apple damn well knew that. Personally, I hope the courts bend Apple over and absolutely destroy the iPhone and require all kinds of royalties and damages to Cisco.

What Apple did is arrogant, stupid, and hypocritical to the point of being almost funny. You want another example of why I hate Apple? Here ya go.

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